1. Programme Update: Consumer Information Lab, 6 May 2015

    May 4, 2015

    At the Consumer Information Lab, 6 May 2015, Berlin, Denis Hilton from the University of Toulouse will now also join as a speaker and provide insights on successful nudging experiments for the French retail sector.

    For the complete programme please follow this link: Final_Programme_Conference_CIL_T1_20150504

    Who else will you meet at the Consumer Information Lab Conference? Please find below a list of participating organisations:

    • Airbus
    • AISE – International Association for Soaps, Detergents and Maintenance Products
    • Association P.E.P.
    • BAUM – German Environmental Management Association
    • BBDO
    • BOSS paints
    • Consumers International
    • Danone
    • Ecofys
    • EFBW ‑ European Federation of Bottled Waters
    • Empac
    • European Commission, DG Environment
    • Evonik Industries
    • FEBEA ‑ Fédération des Entreprises de la Beauté
    • French Ministry for Sustainable Development
    • French Ministry of Agriculture
    • German Federal Ministry for the Environment
    • Greenpeace
    • GS1
    • IBU ‑ Institut Bauen und Umwelt
    • LSE ‑ London School of Economics
    • NABU ‑ Nature And Biodiversity Conservation Union
    • Pernod-Ricard
    • Provadis School of International Management and Technology
    • SOFEA ‑ Sustainable Office European Association
    • Stiftung Warentest / ICRT ‑ International Consumer Research & Testing
    • Technical University Berlin
    • TSC – The Sustainability Consortium
    • University of Toulouse
    • Vattenfall
    • WRAP
    • WWF

    Also interested to join? Registration stays open till: 4pm, 5th May 2015

  2. Final Programme: Consumer Information Lab, 6 May 2015

    April 20, 2015

    How can we push green consumption into the mainstream?

    At the Consumer Information Lab 6 May 2015 we will find answers to bridge the gap between being informed and taking action: From environmental product Information to green product consumption. Leading experts from

    • social science,
    • creative industry,
    • consumer goods sector,
    • environmental and consumer NGOs as well as
    • policy-makers

    will share their expertise on how to tackle this issue.

    If you want to join us on this journey save your place here.


    Download (pdf) Final_Programme_Conference_CIL

  3. Speaker Update: Consumer Information Lab, 6 May 2015

    April 13, 2015

    06 May 2015, 9.00-17.30, Berlin


    Consumer Information Lab
    Driving Green Behavior Change – From Environmental Product Information To Green Product Consumption
    Hotel Palace Berlin: Europa Center, Budapester Straße 45, 10787 Berlin



  4. First PEFCR Draft of the Environmental Footprint pilot phase is open for public comment!

    April 8, 2015

    Today the first draft of the Product Environmental Footprint Category Rules (PEFCRs) for Liquid Laundry Detergents and the detailed screening report have been published for public consultation. All stakeholders are invited to provide their comments on both documents until 6 May 2015. For further instructions it is necessary to sign up to the corresponding EU PEF project space: bit.ly/1CfFsnK

    After the virtual consultation phase and the intregration of received comments the draft PEFCR will be tested on four existing detergent products sold in Europe. Paralel to the footprinting activities a subgroup develops, tests and evaluates communication vehicles* to convey the environmental information to consumers and between supply chain partners.   The 3-4  best ways of communicating the results of a PEF-profile to different stakeholders will be included within the final PEFCRs.


    * For further insights to environmental communication join the Consumer Information Lab, 6 May 2015, Berlin.



  5. Consumer Information Lab, 6 May 2015, Berlin

    March 10, 2015


    06 May 2015, Berlin

    Driving Green Behavior Change – From Environmental Product Information To Green Product Consumption
    Hotel Palace Berlin: Europa Center, Budapester Straße 45, 10787 Berlin



    Why join the Consumer Information Lab?

    • Receive a comprehensive overview on state-of-the-art environmental communication approaches and initiatives
    • Learn from an interdisciplinary group of communication experts
    • Find support in how to identify key-drivers for green behavior change and to increase green market shares
    • Benefit from a creative space for collaborative action to implement effective environmental communication
    • Make your expertise visible and contribute to the development of international best practices



    Download (pdf) Final_Programme_Conference_CIL


    Consumers are exposed frequently to messages encouraging them to green their behaviors. Those messages are not always easy to understand but even when awareness of environmental issues is raised, many consumers still do not adopt environmentally friendly behaviors. Specifically in terms of green purchasing challenges are:

    • Difficulties to differentiate a green product from products with a higher environmental impact
    • Lack of support or unclear instructions to address the right levers to reduce impacts during the use phase
    • Misperception of consumer interest: consumers often get information that is relevant from an environmental point of view but it is not touching their personal interests. In other words they get answers for questions they have not asked while their main questions remain unaddressed.

    Time to act is now: collaborative learning to increase green consumption.

    Finding ways to bridge the gaps between complexity of information and environmental awareness and behavior change is critical to increase the adoption of environmentally sustainable behaviors and increase market shares of green products. Various national and international initiatives (public or private) are now increasing their efforts to tackle those challenges. With this increased focus, the timing to now engage and participate in the development process is right.
    The issue will not be solved by environmentalists alone – collaboration with experts from various disciplines is key. To provide this space for interdisciplinary collaboration, last year we established the Consumer Inforamtion Lab at the PEF Food Conference and ran a second edition jointly with The Sustainability Consortium at the 2nd PEF World Summit/ TSC Member Summit 2014.

    New Target Groups. New Stakeholders. New Constellations.

    At the upcoming Consumer Information Lab, 6 May in Berlin, we dedicate a full conference-day on the topic and bring together experts from the multiple areas of:

    • behavioral & social science
    • civil sector
    • creative industry
    • marketing and communication
    • environment and sustainability
    • policy-making

    By sharing the different perspectives and combining strengths of various disciplines we jointly identify the key factors of effective environmental communication and discuss approaches and challenges of their implementation. Thsi will be realized in an extended session with presentations, Q&As, best practices and group discussions.

    To facilitate the participation of new stakeholders we have issued a special introductory rate, that of course is also applicable to our regular participants:

    (all prices exclude VAT)

    Corporate Pass: €575 (+VAT)

    Reduced Pass*: €350 +VAT)(

    *The Reduced Pass is only available for environmental and consumer organisations (not-for-profit), government organisations, scientists from public institutions and participants from economies in transition.


    Contact: Jan Christian Polania Giese, Programme Director PEF World Forum, polania[at]thema1.de


    Partner for the event:


    B.A.U.M., the German Environmental Management Association, combines economical, ecological and social questions, i.e. the principles of sustainability, successfully and in a future oriented way since 1984. Today B.A.U.M. with its 550 members is the European business community’s largest environmental initiative. Many well known companies as well as non-profit organizations and institutions are members of B.A.U.M and pledged themselves to the B.A.U.M. ethical code for environmental management.

    As an information and contact network B.A.U.M. promotes an active and practice oriented exchange of information and experiences and fosters manifold national and international contacts in the areas of business, science, politics and media.